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Ugandan Innovation Shines on Times Square in New York

Ssekanjako Deus
By Ssekanjako Deus


Ugandan Innovation Shines on Times Square in New York
Ugandan Innovation Shines on Times Square in New York

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Uganda proudly makes a mark on the
global stage as a video trailer showcasing a groundbreaking innovation by a
Ugandan scientist is displayed on the iconic Times Square.


The video, screening every 19 th minute of each hour throughout the day, highlights
"Nautical Elixir," a startup that seeks to transform fish waste into premium collagen
for the cosmetics industry. It is showcasing at the Pele Store on 1560 Broadway,
between 46 th and 47 th Street in New York City.


The brainchild behind this eco-friendly initiative is Andrew Izaara, an Aquaculture
Scientist at the National Agricultural Research Organization (NARO) – Mukono Zonal
Agricultural Research and Development Institute (ZARDI). He shared the concept
with his fellow Executive MBA graduates at Quantic School of Business and
Technology, three of whom—hailing from Germany, Switzerland, and Turkey—joined
him in refining and packaging the idea.


By extracting high-quality hydrolyzed freshwater collagen peptides from repurposed
fish waste, the startup is addressing environmental challenges while creating a
valuable resource for beauty products. Statistics indicate that more than 35% of
caught fish are wasted.


Izaara says they saw an opportunity to not only address this problem but also tap
into the growing global collagen market, which is projected to expand by almost 10%
by 2030.


With fish collagen being 1.5 times more absorbable than other sources, Nautical
Elixir is also looking to the future with plans to explore applications in nutrition,
pharmaceuticals, and dental care.


Nautical Elixir gained international acclaim, earning a spot among the 50 semi-
finalists in a global competition.


For its outstanding concept, the company is now one of five teams competing in the
prestigious Moonshot Final Event, which will take place on Saturday, September 14,
2024, at the Lightbox in New York City. The competition offers a $50,000 grand prize
and the opportunity to showcase their innovation to a panel of leading industry
experts and potential investors.


The other competing startups are: EVest (crowd-funded green energy), Infinite
(footwear technology), MOCNO (urban farming technology) and KazVac (vaccine
innovation).


Izaara said his team is excited to pitch their sustainable innovation that holds the
potential to transform both the cosmetic industry and the fish processing value chain.

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