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Uganda’s Deputy Head of Mission in Riyadh Kicks Off Football Match to Strengthen Community Bonds and Promote Cultural Diplomacy

Ssemaganda Moses Hope
By Ssemaganda Moses Hope


Uganda’s Deputy Head of Mission in Riyadh Kicks Off Football Match to Strengthen Community Bonds and Promote Cultural Diplomacy
Uganda’s Deputy Head of Mission in Riyadh Kicks Off Football Match to Strengthen Community Bonds and Promote Cultural Diplomacy

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*Uganda’s Deputy Head of Mission in Riyadh Kicks Off Football Match to Strengthen Community Bonds and Promote Cultural Diplomacy*

Riyadh, August 9, 2025  On August 8, 2025, Ambassador Sheik Sulaiman Guggwa Lubega, Uganda’s Deputy Head of Mission in Riyadh, officially inaugurated a much-awaited football match among Ugandan communities living in Saudi Arabia. The event, which took place at the Riyadh Football Pitch, represents an important step by the embassy to enhance cultural connections and support Uganda’s government agenda on culture and economic diplomacy.

 

 

In his opening remarks, Ambassador Guggwa highlighted the need for unity and togetherness among Ugandans residing in Riyadh. He encouraged community members to engage freely with the Ugandan Embassy, reminding them that the embassy’s doors remain open for anyone wishing to share challenges, present business opportunities, or seek support.

 

 

“The embassy door is wide open, and you should feel confident to approach our committed staff. If you wish to speak directly with me, just ask, and you will be brought in,” Ambassador Guggwa affirmed. He also commended the community’s initiative to hold football matches as a positive outlet to relieve stress and build social relationships while living far from home.

Beyond fostering social wellness, Ambassador Guggwa advised Ugandans who have the legal ability to bring their spouses to Riyadh to do so, pointing out the emotional benefits that family companionship brings, particularly after work. “Having your legally married wives with you, if financially feasible, is an excellent way to ease stress,” he noted.

 

 

The Ambassador further echoed President Yoweri Kaguta Museveni’s directive on Operation Wealth Creation, motivating Ugandans in Riyadh to be diligent and to establish or enhance Savings and Credit Cooperative Organizations (SACCOs) as a means of driving development back in Uganda. He assured the diaspora of the embassy’s full support for these efforts and conveyed warm greetings from the Mission’s Head, Ambassador Isaac Ssebulime.

 

 

The competitive match featured teams representing Ugandan communities from Riyadh and Jeddah, with the Riyadh team narrowly winning 3-2, thrilling fans present at the venue.

Joining Ambassador Guggwa at the event were notable embassy officials including Assistant Consulars Hamza Ssebagala and Ismail Kateera, as well as Hajji Kafumbe, leader of the Senior Community Leaders Club in Riyadh, all of whom actively engaged with the Ugandan diaspora during the occasion.

This football match marks the beginning of a wider cultural and international exchange initiative led by Uganda’s diplomatic mission in Riyadh, designed to reinforce community solidarity and showcase Ugandan cultural heritage abroad.

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